What do journalists and copywriters have in common?

Copywriters and journalists can tell stories that sell

As a child, I was drawn to the world of journalism. With determination, I was fortunate to spend over a decade working in bustling newsrooms, where I penned stories that hit the headlines, made change, and sold newspapers.

As a mother of two, I left news behind. I became a copywriter, crafting words that sell services and products by inspiring the reader to take that all-important call to action.

But the journalist in me never disappeared. As the world of words became flooded with generative AI, I wanted to ensure my clients’ copy stood out from the crowd. My spark of inspiration came when I thought about what the journalist Joanna could bring to the copywriter. And the answer was storytelling.

For centuries, stories have captivated readers and listeners. They are memorable and effective in making a deep connection with your reader. And I have always enjoyed telling them.

Sharp research skills are vital for effective journalism. I apply these skills in my role as a strategic copywriter. By understanding your business, your goals, and discovering what motivates your readers, I can create stories that sell. I ask the questions that AI cannot, and I craft stories that connect on a human emotional level.

Are you ready to stand out with stories that connect, influence, and inspire? Drop me an email and book your Discover Call today.

 

‘’It was fantastic working with Joanna. I had absolute trust that I could send over my drafted work knowing that it’d come back 100% ready to use, having been made grammatically correct and also with tons of additional suggestions to make my proposal document comes across even more appealing! Joanna’s service was speedy, professional and perfectly affordable. I love that Joanna is always happy to help, and can cover such a wide range of services useful to any type of business!’’

Amy Heward, Director, Heward Properties Ltd.