Build your business with persuasive copywriting and engaging content
Do you struggle to find the time to write content for your website?
Are your leaflets and brochures getting results or being flung into the recycling?
Would you like people to engage with your social media posts instead of scrolling past them?
I can help you save time and get the results you want at a price you can afford.
My copywriting and content writing services will:
- Turn prospects into customers.
- Persuade your readers to take the action you want.
- Raise your profile.
- Tell your brand story.
- Communicate your message effectively.
- Get you found on the internet.
- Showcase the best of your business.
- Drive potential customers to choose you.
- Show how you can solve your reader’s problems.
- Ensure you stand out among your competitors.
I combine my copywriting know-how with my skills as a journalist to write words that will engage, persuade, and inform.
The writing I provide for you will be:
- Backed by thorough research to ensure you have high-quality copy
- Attention-grabbing and easy to read so that your message is well communicated.
- Clear, concise, accurate and error-free.
- Produced to meet your deadline.
How much will this cost?
I set my fees to be affordable for small and businesses and solo entrepreneurs. They also represent the quality of the work you will get and the return on your investment you will achieve.
Services
- Website content
- Blog posts
- SEO articles
- Social media content
- Case studies
- Advertorials
- Product descriptions
- Press releases
- Newsletters
- Customer avatars
- Rewrites and reviews
Website content
Your website is your shop window online. When you invest in a stunning website design, your words need to shine too. Carefully crafted content that appeals to and connects with your target audience will get the results you want. I will research your market and ideal customers to write engaging content that converts.
The minimum prices I charge are listed below and should give you an idea of how much it will cost you. But every website is different and the price I quote will reflect your individual needs. For instance, an About page requires more work than a Contact Us or Directions page.
- You will receive three drafts to review. You will also get transcripts of any interviews I do with your customers.
Gold
Choose this package if you are looking for pages written from scratch.
| 1 page | £150 |
| 3 pages | £300 |
| 5 pages | £500 |
Silver
This package is for you if you have existing pages that need a rewrite to update your website or to get better results.
| 1 page | £100 |
| 3 pages | £250 |
| 5 pages | £400 |
Bronze
Choose this package for a review of your existing content with tips and recommendations to ensure they work better for you.
| 1 page | £50 |
| 3 pages | £125 |
| 5 pages | £200 |
Blog posts
Blog posts can improve your search engine ranking, drive traffic to your website, showcase your knowledge and expertise, and boost enquiries and sales. I can help you with ideas for your posts, write original engaging posts for your business, and I can ghost-write your posts so no one knows you didn;t write them.
I do not charge per word for blog posts, I will get your message across in as many words as it takes to produce an effective blog post. You will get three drafts of your blog post.
Prices depend on the length of your post and the amount of research required.
SEO articles
SEO articles are longer and more in-depth than blog posts. I will use the writing and research skills developed over more than a decade as a newspaper journalist to understand your topic and produce an engaging article. I will also research the keywords your article needs to rank on Google and subtly weave them into your copy in all the right places.
Prices depend on the length of your post and the amount of research required.
Social media post content
Social media is now one of the most effective ways to connect with your ideal customers and communicate your message. But they are not going to work for you if your target reader is scrolling past your posts. Social media posts need to engage to attract comments, likes and shares. Posts also need to be written specifically for the social media network you want to use.
I can provide the content, including suggestions for visuals, for posts appearing on Facebook, LinkedIn, Instagram and Twitter. I will provide you with 3 drafts, and I can post your content for you.
Case studies
Case studies are a fantastic way to showcase your business or organisation. They can tell a story of how your service or product helped your clients or customers. They can cover:
- What problem did your client need to solve?
- Why did they choose you?
- How did you help them?
- What were the results?
- How would they recommend you to other customers?
I will interview you and your customer and tell your story. I will give you transcripts of the interviews. You will receive three drafts of your Case Study.
Prices start at £100 per case study with discounts if you book more than one.
Advertorials
An advertorial, or advertising feature, is an advert written up as a journalistic-style article to appear in a newspaper, magazine or website. When writing advertorials, I use my skills as a copywriter to provide the information you want to communicate and generate leads and customers. I also use my skills as a journalist to write editorial-style content that will hook the reader and increase awareness of your brand.
Prices start from £150.
Product Descriptions
You’ve produced an amazing product now you need the words to convince your ideal buyer they need it in their lives. I can write the words that will make your product shine and clinch that all-important sale. Descriptions can be optimised with keywords to ensure they are found online.
Prices vary depending on the length of your description and the research required.
Press Releases
As a journalist, I received 100s of press releases and decided which was newsworthy. Now I have a track record in writing press releases that are picked by broadcast, digital and print media. I can advise on developing a story to help you achieve media coverage, with images and video to boost its chances, pitch and distribute your release to your chosen outlets, and handle the media enquiries.
Full package press release writing plus media relations starts from £150, writing only from £100.
Newsletters
By sharing news, advice and tips, newsletters are a great way to turn subscribers into buyers. I can help you write results-driven newsletters that will help keep your subscribers hooked and persuade them to buy from you.
Customer Avatars
Customer Avatars are vital to the success of your business. You will be able to target your marketing more effectively when you know more about the people who already choose to buy from you.
I can interview your customers and create customer avatar profiles to help you attract more people like them who will be willing to buy from you. As well as the profile, you will get a transcription of the interview.
Rewrites and Reviews
I understand as a business owner you could feel you are the best placed to write for your business. By choosing my Rewrites and Reviews service, you can ensure it gets the results you are after. I can proofread and edit your writing and provide recommendations for improvements. Or if you prefer, I can go straight in and rewrite it for you.
Prices start at £50.
Joanna Woodhouse, Writer and Copywriter 