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Copywriting Journalism Media Relations

How to write a press release that gets noticed by journalists.

Eight tips for writing a successful press release. When I worked in a newsroom, I spent a chunk of my time sifting through the hundreds of press releases that filled my inbox. I was the journalist who chose which press release was worth covering as a story or investigating further. Now I write press releases […]

Categories
Copywriting Journalism Media Relations

Is traditional media coverage still important in the age of social media?

Is getting coverage in newspapers or on the television or radio still important today? Especially when social media enables you to reach and engage with your audience at the click of a button. I started to wonder this when a client said: “Getting in the newspapers is good for reaching the older market, but social […]