Stories have always loomed large in my writing. Whether it’s finding the angle for a news story or press release, crafting a compelling About page, or showcasing a brand in a case study, if you look through my blog archive, you will discover many posts begin with a story.
But I didn’t start marketing myself as a storytelling copywriter until the end of 2025, when I relaunched my website.
Why did I make this decision?
- I feel the world of writing is increasingly becoming flooded with AI-generated content. A major reason I decided to brand myself as a storytelling copywriter is to show how the copy I provide differs from what can be generated with a few prompts.
I believe copy that tells an authentic story will be more successful in achieving its aim and engaging the reader than AI-generated copy. I want my client to achieve their goals by providing words that work for them, and I will do that in the way I believe works best.
- Storytelling best uses the skills I have developed in my career as both a journalist and a copywriter. As a journalist, I developed a nose for a story, which meant I could find the hook which would turn a mundane read into a headline-grabbing story. I used many tools to do that, including asking lots of questions and sourcing relevant case studies to bring the story to life.
As a copywriter, I need to understand the customer’s pain points and triggers that make them take that call to action. Together, these skills enable me to craft authentic brand stories that engage, resonate, build trust, and convert.
- At the beginning of this post, I explained that I have always used storytelling as a tool in my copywriting, whether to sell my clients’ products or services or my own. Now, it is my time to stand out for what I am – a storytelling copywriter.
Every business has stories to tell. To find out how we can tell your stories, get in touch.
Joanna Woodhouse, Writer and Copywriter 