Copywriting Journalism Media Relations

Is traditional media coverage still important in the age of social media?

Is getting coverage in newspapers or on the television or radio still important today? Especially when social media enables you to reach and engage with your audience at the click of a button. I started to wonder this when a client said: “Getting in the newspapers is good for reaching the older market, but social […]

Copywriting Journalism

My journey from journalist to copywriter.

I decided to become a Freelance Copywriter after an advert caught my eye. It was to write for a training provider. After several years working as the education specialist on a local newspaper, I thought it would be ideal. But the company wasn’t looking for a journalist, it wanted a copywriter. And my application bombed. […]