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Copywriting Journalism Media Relations

How to write a press release that gets noticed by journalists.

Eight tips for writing a successful press release. When I worked in a newsroom, I spent a chunk of my time sifting through the hundreds of press releases that filled my inbox. I was the journalist who chose which press release was worth covering as a story or investigating further. Now I write press releases […]

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Copywriting Journalism

What qualities can a journalist bring to copywriting?

6 Skills that make journalists effective copywriters. When I decided to make the switch from the bustling newsroom to the world of freelance copywriting I questioned if I had the skills to do it. After all journalism and copywriting are two different disciplines. A journalist investigates and writes news and more in-depth features.  A copywriter […]

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Copywriting Journalism Media Relations

Is traditional media coverage still important in the age of social media?

Is getting coverage in newspapers or on the television or radio still important today? Especially when social media enables you to reach and engage with your audience at the click of a button. I started to wonder this when a client said: “Getting in the newspapers is good for reaching the older market, but social […]

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Copywriting Journalism

My journey from journalist to copywriter.

I decided to become a Freelance Copywriter after an advert caught my eye. It was to write for a training provider. After several years working as the education specialist on a local newspaper, I thought it would be ideal. But the company wasn’t looking for a journalist, it wanted a copywriter. And my application bombed. […]