At the start of 2025, I was considering returning to employment. It seemed like a sensible route, as generative AI was making it harder for freelance writers like me to find work. Also, my children were now old enough to be more independent.
But as the year went on, it became clear that one of my children would still need the support I could only offer through freelancing. Out of respect for his privacy, I won’t go into the details, but it meant finding a way to distinguish myself from generative AI.
I am not against using AI as an aide and brainstorming mate, but I believe words written by humans are more authentic, therefore connect better with the reader.
I also believe the most powerful form of writing is storytelling. This will be the subject of a future blog post.
Storytelling also felt like a good fit for me, so I chose to rebrand as a storytelling copywriter.
Why storytelling feels right for me
- Stories have always been a key part of my writing. As a journalist, storytelling was at the heart of everything I wrote. Now, I use those skills to produce articles, press releases, website content, emails, and case studies to showcase a brand. If you explore my blog archive, you’ll notice many posts begin with a story. Specialising in storytelling to create compelling copy was an ideal fit for me.
- I believe that authentic stories will always be more successful in achieving their aims and engaging readers than AI-generated copy. I want my client to reach their goals by providing words that work for them.
- Storytelling best uses the skills I have developed in my career as both a journalist and a copywriter. As a journalist, I developed a nose for a story, which meant I could find the hook which would turn a mundane read into a headline-grabbing story. I used many tools to do that, including asking lots of questions and sourcing relevant case studies to bring the story to life. As a copywriter, I ask questions to uncover customers’ pain points and triggers, crafting authentic brand stories that engage, resonate, build trust, and convert.
Defining my services
I’ve chosen to provide services that are strong vehicles for storytelling and use my skills as a journalist and copywriter.
I provide brand storytelling and marketing copywriting, such as web pages, email campaigns, and case studies. I also provide PR and editorial, which includes press releases, articles and thought leadership.
If you are looking for words that will stand out among a deluge of AI-generated text, I can help. Get in touch at joanna@joannawoodhouse.co.uk
Joanna Woodhouse, Writer and Copywriter 
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