And 5 reasons why you need copywriting for your business
I felt a sense of pride after completing a three-minute presentation about my business. It had been a while since my last business networking event. Then, a question from another guest slightly burst my bubble. “How do you copyright something, like a photograph or a book.” It wasn’t time someone thought I worked in copyright, and I swiftly cleared up the confusion.
Luckily, this mix-up always turns out to be a good icebreaker and gives me a chance to explain how copywriting can help a business. And it’s a good topic for a blog post, too.
What is a copywriter?
AWAI says: “Copywriting is the process of writing persuasive marketing and materials that motivate people to take some sort of action…”
The written content is called copy and is used in print and digital marketing, advertising and promotion. The action the client could want their reader to take could be:
- To buy a product or service
- To book a discovery call
- To click on a link
- To subscribe
- To book a visit
- To ask for a quote
- To publicise your news or event
- To make a donation
Copywriters write for many different types of marketing and advertising material, such as:
- Print advertisements
- Broadcast advertisements
- Digital advertisements (such as a Facebook ad or a Google ad)
- Social media
- Website pages, including landing pages
- Newsletters
- Advertorials
- Brochures and leaflets
- Direct mail
- Video scripts
- Press releases
- Blog posts
- Articles
I offer a selection of these services, plus other forms of writing related to marketing and journalism. You can see what I offer here.
Often business owners try to do copywriting themselves or delegate their social media posts to a younger employee. This might save you some money, but will it get you the results you want?
Here are five reasons why you need a copywriter for your business:
1. Get a return on your investment
Why invest in a domain and website with a slick design or a glossy brochure if your copy fails to engage or get results?
A copywriter will deep dive into your business and ideal customer and check out your competition to produce words that ensure you stand out from the crowd, are persuasive and are worthy of the price you paid for your website.
2. Saves you time
If you are writing your copy, are you finding time, or is it on a growing to-do list? Are you spending time on the research needed to craft a message that will achieve your goals? Or are you rushing to tick it off as another job done? Outsourcing your writing jobs will save you time without cutting corners.
3. Gets results
A copywriter will conduct the in-depth research needed to write copy that gets the results you want. They also understand how to produce creative content that captures the reader’s attention and keeps them reading. A copywriter also knows the techniques and understands the psychology that can turn a reader into a prospect and customer.
4. Ensures your content is up-to-date
When was the last time you updated your website? Your website is your digital shop window, and if it is years out of date, it will create a poor impression. Readers will quickly click off if they feel it isn’t telling them what they need to know today.
Search engines will rank your website higher if you regularly post quality content. You can achieve this by handing over the job to a copywriter.
Social media is another vital tool in marketing that you also need to keep on top of. By keeping it up to date, you will grow your audience and raise brand awareness.
Your copywriter can:
- Work with you to come up with content ideas for your website and social media.
- Write content for your website including blog posts, articles, news, case studies.
- Collect your testimonials.
- Update your main website pages.
- Write landing pages for your latest campaigns or to attract a specific audience.
- Show how your new content can be used in social media posts, newsletters, and emails.
5. Looks professional
If writing is not your strong point, or you are rushing the job, grammatical mistakes or typos could litter your copy. And this could affect a prospect’s impression of you. Also, if your words are long-winded or fail to grab attention, your reader will be turned off and not take the action you want. A professional copywriter knows how to write accurate copy that converts.
To learn more about the art of writing for an audience, read this blog post.
To find out more about my copywriting services, contact me at joanna@joannawoodhouse.co.uk
Joanna Woodhouse, Writer and Copywriter 