Website content for CS Backhouse Caravan Storage

CS Backhouse Caravan Storage is a startup offering secure storage for caravans, motorhomes, horseboxes, and other vehicles. I was commissioned to write the business’s 6-page website. This was a B2C copywriting project beginning, as always, with research to pinpoint customers’ motivations and find out more about the industry. The copywriting aims to engage with customers and persuade them to make a booking by telling them why their vehicle will be safe with CS Backhouse. The key to this was highlighting the business’s Unique Selling Proposition that the compound had been purpose-built with the needs of the customer in mind. The copy also highlights the handy geographical location of the compound for trips to the coast and country, and that storage was an investment to enjoy your free time whenever you want. To read the copy and see more of the website, brilliantly designed by Nettl of Scunthorpe visit https://www.csbackhousecaravanstorage.co.uk/ .

If you would like to enquire about my website copywriting service get in touch at joanna@joannawoodhouse.co.uk .

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