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Copywriting Journalism Media Relations

Is traditional media coverage still important in the age of social media?

Is getting coverage in newspapers or on the television or radio still important today? Especially when social media enables you to reach and engage with your audience at the click of a button. I started to wonder this when a client said: “Getting in the newspapers is good for reaching the older market, but social […]

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Copywriting

Why your copywriting could be losing you customers.

Seven tips to writing in plain English. “I don’t need a writer. I learnt to write essays at university, so I can do my own copywriting.” I heard words to this effect once when I explained my services to another business owner. It’s quite common for people to believe they can do their own copywriting […]

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Copywriting

Five ways to beat copywriter’s block.

Writer’s block can strike even the most prolific of us. Whether you’re writing a novel, an email, or a blog post, it can stop you in your tracks. What will you get those creative juices flowing again? I’ll let you into some of my tips and tricks — although some might strike you as a […]

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Copywriting Proofreading

Why you need copywriting that enhances your brand image.

There’s a new barber shop in town. I walked past the other day wondering if I should take my boys. It looked very trendy. But outside the door two men having a loud argument. I decided we’d stick with our usual barber’s. Image is important when you are trying to win new customers. The shop […]

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Copywriting Journalism

My journey from journalist to copywriter.

I decided to become a Freelance Copywriter after an advert caught my eye. It was to write for a training provider. After several years working as the education specialist on a local newspaper, I thought it would be ideal. But the company wasn’t looking for a journalist, it wanted a copywriter. And my application bombed. […]