How I’m getting my blog up and running again.

It’s been a while since I’ve written a blog post, which is ironic, considering I tell others how important it is to post content regularly. Blogging is my favourite part of marketing my own business. But life and other work have taken over for the past year, and I wasn’t making it the priority I should have been.  This year I am determined to start blogging regularly, and I have taken some steps to ensure this happens.

If you also need to get back into the blogging habit, here are the actions I have taken to spur me to write this post, which will help you too.

1. Be Accountable.

I needed to be accountable to be able to write this post. I spoke to business coach Ruth Gilbey (who I highly recommend if you are looking for a business coach), and she challenged me to set a date to write and publish this blog. And she said she would be looking out for it. Now I was accountable to start blogging again, so I had to write. If I’ve told someone I’m producing content for them to read, I don’t want to let them, or myself, down.

I recommend that you find someone to help you be accountable. Whether that is a friend, colleague, mentor, or social media or networking group, tell them you will start producing content again and set a date for them to watch out for your post or article.

2. Have an idea.

A lack of ideas can be the one thing that is holding you back. Set aside some time for content planning. Think about what would your ideal client like to read about? Could what you like to read inspire some posts? Talk to friends, colleagues, and collaborators — perhaps together, you can come up with a topic for your comeback post. If writer’s block is holding you back, this post contains some handy tips.

3. Don’t worry about the length of your post.

At this point, it doesn’t matter how many words your post needs to be. You need to write and post that first piece — there will be plenty of time to craft that blog post that’s perfect for SEO (if that’s your aim) once you get back in the habit.

4. Remind yourself why you started blogging in the first place.

Knowing what you are losing by not blogging is surely motivation to start again. For me, blogging is an essential part of my marketing. It shows I can write and am an expert in my field. Writing this post has reminded me that I really enjoy doing this.

5. Get help by calling in the professionals.

I mean outsourcing to professionals who make a living by writing content for others. If you struggle to find time to blog, the research and writing process is taking too long, or you lack confidence, freelance writers like me can help. I can talk to you to help you develop topics for your blog. I can also research and write your posts for you. If you prefer, your posts can be ghost-written so they appear under your name.

To find out how I can help you with your blogging or any other writing or copywriting, book a Discovery Call with me by sending an email to joanna@joannawoodhouse.co.uk