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Copywriting

Why your copywriting could be losing you customers.

Seven tips to writing in plain English. “I don’t need a writer. I learnt to write essays at university, so I can do my own copywriting.” I heard words to this effect once when I explained my services to another business owner. It’s quite common for people to believe they can do their own copywriting […]

Categories
Copywriting

Five ways to beat copywriter’s block.

Writer’s block can strike even the most prolific of us. Whether you’re writing a novel, an email, or a blog post, it can stop you in your tracks. What will you get those creative juices flowing again? I’ll let you into some of my tips and tricks — although some might strike you as a […]

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Copywriting Proofreading

Why you need copywriting that enhances your brand image.

There’s a new barber shop in town. I walked past the other day wondering if I should take my boys. It looked very trendy. But outside the door two men having a loud argument. I decided we’d stick with our usual barber’s. Image is important when you are trying to win new customers. The shop […]

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Copywriting Journalism

My journey from journalist to copywriter.

I decided to become a Freelance Copywriter after an advert caught my eye. It was to write for a training provider. After several years working as the education specialist on a local newspaper, I thought it would be ideal. But the company wasn’t looking for a journalist, it wanted a copywriter. And my application bombed. […]