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Copywriting Journalism Media Relations

How to write a press release that gets noticed by journalists.

Eight tips for writing a successful press release. When I worked in a newsroom, I spent a chunk of my time sifting through the hundreds of press releases that filled my inbox. I was the journalist who chose which press release was worth covering as a story or investigating further. Now I write press releases […]

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Copywriting Journalism

What qualities can a journalist bring to copywriting?

6 Skills that make journalists effective copywriters. When I decided to make the switch from the bustling newsroom to the world of freelance copywriting I questioned if I had the skills to do it. After all journalism and copywriting are two different disciplines. A journalist investigates and writes news and more in-depth features.  A copywriter […]

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Copywriting

Why your copywriting could be losing you customers.

Seven tips to writing in plain English. “I don’t need a writer. I learnt to write essays at university, so I can do my own copywriting.” I heard words to this effect once when I explained my services to another business owner. It’s quite common for people to believe they can do their own copywriting […]

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Copywriting

Five ways to beat copywriter’s block.

Writer’s block can strike even the most prolific of us. Whether you’re writing a novel, an email, or a blog post, it can stop you in your tracks. What will you get those creative juices flowing again? I’ll let you into some of my tips and tricks — although some might strike you as a […]

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Copywriting Proofreading

Why you need copywriting that enhances your brand image.

There’s a new barber shop in town. I walked past the other day wondering if I should take my boys. It looked very trendy. But outside the door two men having a loud argument. I decided we’d stick with our usual barber’s. Image is important when you are trying to win new customers. The shop […]

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Copywriting Journalism

My journey from journalist to copywriter.

I decided to become a Freelance Copywriter after an advert caught my eye. It was to write for a training provider. After several years working as the education specialist on a local newspaper, I thought it would be ideal. But the company wasn’t looking for a journalist, it wanted a copywriter. And my application bombed. […]