In my last blog post, I shared some tips that helped me get my blog up and running after months of not posting. One way I became motivated to finally write a blog post was to remind myself why I started writing posts. The most important of which was the benefits blogging brings to my business. Regular blogging will boost your business too. Read on to find out 7 reasons to blog for your business.
Demonstrating your knowledge and expertise
Blog posts that educate are of more interest to a reader than those that sell. Write posts that share the knowledge and expertise of your business. By showing off what you know, you will build trust with your audience, who will be more likely to choose to buy from you. You will also provide valuable content encouraging readers to browse and return to your website to learn more about you and what you offer. Ella Orr of Much More Social uses her blog to share her personal branding and social media knowledge and encourages you to start thinking about why you should choose to work with her.
Showcasing your product or service
People don’t always want you to sell to them. But you can highlight the benefits of your products or service in a detailed blog post, encouraging them to click the link to buy the product. This blog tempts the reader to explore the possibility of investing in an air fryer. And after reading the blog post, I might buy this perfume for my husband.
Driving traffic to your website
A regularly updated, engaging and well-written blog can drive traffic to your website by improving its search engine ranking. According to Search Engine Journal, websites with good quality and fresh content will be ranked higher by search engines like Google. As Hubspot explains, every time you publish a new post is a fresh opportunity to appear on search engine listings, which will send visitors to your website. Your posts should provide quality content and subtle use of keywords for SEO.
Provides new content to share on social media
A blog post can be re-purposed to provide content for your social media channels. As people engage through likes, comments and shares, you will attract a stronger following, build brand awareness and generate leads. These social media posts can also drive traffic back to your website.
One of the writing packages I offer is blog posts and related copy for social media posts because this is an effective marketing strategy.
Generate leads
Your blog post can be a crucial part of your sales funnel. You will have engaged your reader’s interest and built their trust. By including a powerful call to action, you can turn that interest into an enquiry or sale.
Boost your subscriber numbers
If a visitor to your website likes the information you have shared in your blog post or has found it entertaining, they are more likely to want to hear more from you. You can encourage them to subscribe to your blog and sign up for your newsletter. As a result, you will grow the number of people with who you share business news and marketing.
Provides content for newsletters and emails
Once you start growing your email list, it is important to send out content regularly. Your blog posts can provide the topic of your next email or newsletter and drive traffic to your website with a call to action, encouraging your reader to read more. So once you’ve organised your blog content finding topics for your next newsletter or email will be easier.
If you want to develop a successful blog for your business, get in touch to find out how I can help.
Joanna Woodhouse, Writer and Copywriter 
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