Recently I stepped away from the protection of my computer screen to present a seminar to a room of businesspeople. The topic was copywriting and how effective copywriting can help businesses. One point which sparked interest was how we can check how easy our writing is to read. Writing easy-to-read engaging copy is a subject […]
Tag: Content writing
How I’m getting my blog up and running again. It’s been a while since I’ve written a blog post, which is ironic, considering I tell others how important it is to post content regularly. Blogging is my favourite part of marketing my own business. But life and other work have taken over for the past […]
6 Skills that make journalists effective copywriters. When I decided to make the switch from the bustling newsroom to the world of freelance copywriting I questioned if I had the skills to do it. After all journalism and copywriting are two different disciplines. A journalist investigates and writes news and more in-depth features. A copywriter […]
Joanna Woodhouse, Writer and Copywriter 